A new study shows that there's a clear trend towards ESG investments, with a substantial portion of both consumers and investors recognizing their significance in decision-making, indicating a growing demand for socially responsible practices in business.

The survey, conducted by Morning Consult, shows that the public has a positive view of ESG principles like Diversity, Equity and Inclusion (DEI) and Socially Responsible Investing (SRI), with many supporting companies' involvement in ESG initiatives and preferring to buy from those paying living wages.

Key Takeaways

• At least three-in-five adults have a favorable opinion of DEI, SRI, CSR, ESG, and impact investing.

• Over half (57%) of adults support U.S. companies participating in ESG initiatives.

• 67% anticipate such initiatives will grow in importance in the coming years.
  
  
• After learning more about diversity initiatives, half (50%) of adults support companies having these types of initiatives.
  
  
• Over half of adults agree that focusing on ESG is the right thing to do from an ethical perspective (54%) and that ESG provides consumers the choice to buy from companies that align with their personal values (54%). 
  
  

investors say that a company’s ESG initiatives are a top priority when making investment decisions.

Nearly two-in-three (63%)

adults agree that ESG investments should be made easier.

Three-in-five (59%)

adults are more likely to purchase a good or service from a company that pays a living wage to all their employees.

Conclusion:

These insightful findings showcase a significant level of public support for ESG as well as investor and consumer support for companies that adopt ESG principles and the importance of corporate social responsibility.